Concept

• Help ranking in SEO
• Brand identity → use memorable one

Do

• Use least word → facebook
• Use pronounceable word
• Use common extension like .com or other well-know such as .net .org
• Use brand identity

Don’t

• Don’t use slang → ex. home4you homeforyou
• Avoid
  • mixing number with word → loveyou112
  • - in domain → nano-computer
  • Homonyms → cheaphome, cheephome
• Don’t use long, bland or hard to type domain
• Don’t use sound weird domain

Ref

Domain Name Do's And Don'ts

8 Smart Tips For Choosing A Winning Domain Name

How to Choose a Domain Name